Most of the readers of this text will be seasoned art buyers and directors who will 
know only too well the fundamentals listed below. For those with less experience 
we hope these notes will be helpful. 

Begin with the end in mind - Why do you want the pictures? 
The way you want to use the pictures will dictate the license you want to 
purchase. This will influence the charge for the photographer's day rate. 


Have a clear and realistic idea about your budget
Do you want to share the commission with another party? This needs to be 
established prior to the commencement of any assignment. We'll need to know 
the name of the other party and how they need to use the pictures. Their 
name and needs will be stated on the license. Shared commissions carry a 
minimum additional fee of 10% on the photographer's day rate. 


Are your requirements realistic? 
A good photographer can work wonders but not miracles. Consider the 
climate,  the time of year and the condition of the location. 


Create a sound working relationship
Ensure everyone knows what is happening. Have you cleared the way for the 
smooth and efficient shoot? Does everyone from security to the top management 
at the location know that a photo shoot is taking place and do they know 
what to expect. It is an advantage to enlist their enthusiasm and co-operation. 
Be there.


Using the pictures
The license to use pictures is not granted until the client has paid the 
invoice in full. 


Further use of the pictures by third parties
Arcaid's photographers like their pictures to be seen by as many people 
as possible. It is good for them and it can also be very good for our clients. 
All pictures are automatically entered into Arcaid's archive for potential 
future publication. That is unless a prior agreement has been made.

A free PR service ? Well sort of.
Many designers and architects working with our photographers see the advantage 
of pictures of their work potentially reaching a wider audience via Arcaid's photo library. 

Differing needs:
We come full circle - for an advertising campaign exclusivity may be paramount 
- the client wants total control and that comes with a higher price tag. 
If the client only wants to use the pictures once in a magazine and there 
is no problem with the pictures being made available for future publications 
this is reflected in a lower price. 

Estimating time for an assignment:
All assignments are different - but don't expect the photographer to achieve 
more than 6 - 8 shots in a day on a straightforward 8 hour shoot. 

The more information we are given the easier it is for us to prepare a 
realistic estimate. 

Once we have established the parameters of the license and estimate we would 
usually require an advance payment. 

Arcaid's full terms and conditions are stated on our estimates. 

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